St. Ives, Naturally by Kate Bertrand-Connolly Alberto-Culver reclaims brand’s “natural” heritage without losing the “Swiss.” The St. Ives brand is a familiar one for women who shop the skin-care
It’s About Building Your Brand By Ted Mininni At its best, packaging refers back to the brand and everages its chief assets. It also has the power to become
In the Limelight Whether you’ve selected a shrink-sleeve label for its wraparound billboard effect or a clear pressure-sensitive label for that “no-label look”, you probably realize that labels can
Newfound Energy A unique take on a rapidly growing product category, G Pure Energy has launched to fill the void for high-end energy drinks (who knew?). Created by the
Heritage Brand Looks to the Future The oldest deodorant brand in the world is looking to the future. Once packaged in small tin cans in the late 19th century,
On Developing Trends Everything old is new again Looking to the past for marketing inspiration is nothing new. The “rise of retro” can likely be credited to boomers pining
4sight Inc. AGI Klearfold Alpha Packaging BrandPackaging Packaging That Sells Conference V BrandResources The Caps Group The Comp 24 Group CardPak Inc. Clariant Masterbatches FSEA Gravity/Phototype HBA
Emerging Patterns By Pauline Tingas We’ve connected the dots to reveal seven key issues taking shape for you and your packaged-goods marketing peers this year Trend watching can
Trendspotting How-to’s Yogi Berra once said that you can observe a lot just by watching. That might explain why there’s an entire industry dedicated to the practice of spotting
Hormel refreshes Hormel Foods is rolling out a new brand mark to increase consumer awareness about the breadth of its product line. “Consumers know and trust the Hormel brand,
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