Textured “Animal Formula Bottle” Provides Hands-Free Application by Rob Croft Today’s consumers have increasing apathy towards traditional promotional tactics (recent figures suggest they are subjected to as many as
Does Your Company Have The DNA To Become An Innovation Superstar? By Peter Clarke When considering the most innovative companies, you’ll notice that they have at least these
Quenching Kids’ Thirst By Tamara E. Holmes Bottled water manufacturers balance health concerns with the “cool factor” to appeal to moms and kids. Bottled water has long been
New Connections In The Packaging Value Chain By Aaron L. Brody Consumer goods companies today are compelling marketing, brand and product managers to apply packaging as one of their
Through The Looking Glass by Mike Lonsway and Doug Trenkamp A sustainable packaging solution for more than 200 generations, glass is experiencing a renaissance. Composed of abundant natural materials,
Green Sleeves Green Tea Shots, a line of four ready-to-drink herbal, vitamin and mineral green tea blends from Manhattan Beach, Ca.-based Robeks Corporation, have launched in tall slender 25-ounce
What Women Want in Brand Packaging? Something to Talk About! by Terri Goldstein For centuries, men have employed the “silent pleasure principal” of diamonds, flowers and chocolate to evoke
The Ice Men Cometh By Dana Dratch Two brands of “premium” spring water ice cubes are combining convenience and purity claims to appeal to the discerning consumer. Two North
Rehab: Gel In A Syringe One shot and you’re set. That’s the claim of a new styling gel called Rehab, which is packaged in a 2.4-ounce plastic syringe. Part
UNITED KINGDOM Premium Juice is Unbreakable A shaped plastic bottle has opened the door for Britvic’s J20 premium juice drink to sporting and other outdoor venues where glass is
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