Down To The Last Drop? By Robert McMath Years ago, mustard manufacturers had a clever way of looking at their profit margins: “It’s not what you use; it’s what’s left
Raising a Commodity to Star Status: Packaging That Helped Create Unique Brands by Ted Mininni Shelf clutter is nothing new. But so many similar products in crowded, over-merchandised categories
Altoids: Curiously fussy Altoids has traded in its red and white color scheme for classic black and white—but only for a short while. A “Curiously Fussy” limited-edition designer tin,
BRAZIL Mini Air Freshener To Go In keeping with the “small is the new big” trend, Ceras Johnson has introduced its new Glad Mini Air Freshener, said to conveniently
Following Up On Developing Trends Over the past few years, a host of wineries have joined a global trend in packaging their products in boxes, especially three-liter boxes. We
Where Design Meets Strategy Jennifer Acevedo, Editor-in-Chief We’ve said it before: Your packaging is critical to your brand. It’s the last three feet and last three seconds (and the
Metrics Matter By PAULINE TINGAS But measuring the return on your packaging investment is easier said than done. The most beautiful curve is a rising sales graph. Clearly, a
A Wrinkle-Release Spray For The Real World By Rob Croft When a revolutionary product is introduced in an old structural packaging format, it is often the result of an
Brian Collins In Conversation: Reinventing Brand Design By Kate Bertrand Brian Collins is executive creative director at Ogilvy & Mather Worldwide, where he leads the Brand Innovation Group (BIG),
RSS