Design First Retailer brings CPG-style management to its own brands By Jennifer Acevedo, Editor-in-chief Try your best to forget everything you know about “private label” brands. Safeway has. In
Whole New Mind Holistic thinking builds the foundation for a brand by Pauline Tingas, Senior Editor It’s a right brain/left brain thing—and Hana Zalzal credits both sides for her
Sprite Restage Makes A "Sublymonal" Play By Jennifer Acevedo Packaging graphics redesigned for the first time in a decade are an integral part of Sprite’s new marketing campaign. Focusing
Viewing Package As Product by Rob Croft In some categories, the primary package must perform as a “delivery system” over an extended period of time. The longevity of such
Don’t Stretch Your Brand Too Far — It Could Snap By Robert McMath Manufacturers have long sought to maximize space on retailers’ shelves by extending their brands. The perception
The Science of Small Nanotech is big, but what’s in it for packaging? By Aaron L. Brody In the current realm of “hot topics”, nanotechnology ranks high. You
A Spritz of Vodka Tall and thin may be “in” when it comes to vodka bottles, but Hood River Distillers’ new Yazi vodka, a ginger-flavored creation, is housed in
FRANCE AN ETHICAL APPROACH TO BEAUTY Couleur Caramel is a cosmetic brand with a strong ethical identity based on its respect for the environment and human relations. The brand,
Following Up On Developing Trends Consumers continue to go to great lengths to ensure that their furry friends are well-cared for family members, and nutrition is no exception. We
Stand Up And Be Counted Jennifer Acevedo, Editor-in-Chief Since its inception 10 years ago, BRANDPACKAGING has operated under a simple, but focused, directive: give our readers the tools to build
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