Brand Packaging

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‘Evolutionary’ Redesign Fires Up Kettle Chips Packaging By Kate Bertrand When Oregon’s Kettle Foods launched all-natural potato chips in 1982, it pioneered a product concept. But in recent years,

Max-ing out a Brand Refresh This March, P&G reinvented the MAX Factor brand, with new products, packaging and palettes developed by Pat McGrath, a renowned makeup artist who is

ARGENTINA Wine in a Can…with Style and Substance Positioned as a high-end wine in a can, Ironwine has set out to prove that consumers will accept unconventional packaging when

Following Up On Developing Trends Having a corporate social conscience and being fiscally responsible go hand in hand. Can packaging be used to help brands balance style and ethics

  AdProps Avery Dennison BrandPackaging Packaging That Sells Conference IV BrandResources Brush Foil LLC CCL Container Haney PRC Kaleidoscope Imaging Kodak Polychrome Graphics MeadWestvaco Coated Board Multivac NACD Paxonix

I Am A Consumer Jennifer Acevedo, Editor-in-Chief As the editor-in-chief of BRANDPACKAGING, I spend my days researching, analyzing and ultimately writing about the most innovative packaging that I (and

Putting A Local Spin On Your Global Brand By Randall Frost Global brands need to strike the right balance between localization and globalization when packaging their consumer goods. That’s

Little Things Mean A Lot By Robert McMath Sometimes it’s the most minor detail of your packaging that, when overlooked, has the potential to turn consumers off. Consider Tide

Tried And True Is Alive And Kickin’ By Rob Wallace Keeping “Icon Brands” Relevant   Smart marketers know that only change is certain. That’s because research tells them consumers

Vitamin Package Aids Dispensing By Rob Croft For Americans, the use of dietary supplements and vitamins has become as much a part of our daily lives as a morning