Boomers and Beyond: Package Structure Gets a Grip on Aging By Ken Miller and Jim Warner Smart marketers know the Baby Boomer population is a demographic tidal wave poised
The Key to Innovation? Streamline the Space Between Design and Commercialization Price sensitivities, the proliferation of store brands, and increasing pressures from retailers are just some of the market
Intoxicatingly Lovely Wine Labels Conquer Retail Noise By Kate Bertrand Wine labels are in a category all their own. They must not only capture the unique personality of the winery,
Illuminated Package by Rob Croft Lights up automotive products There are many products within the automotive category that are used in environments with poor lighting, making precise work difficult.
Coca Cola's M5 By Jennifer Zegler When Design, Marketing and Manufacturing…Collaborate They are urban, hip and chic. Their launch was accompanied by music videos. And they are only available
Marketing, Meet Technology By Aaron Brody Some organizations give packaging its proper place in the consumer product marketing mix, often permeating the process of development with sophisticated packaging technologies.
Blistex is on the Ball Blistex R&D came up with a formula—a liquid lip balm—then looked for just the right packaging to house it. The brand’s solution? New Blistex
International Fare Originates From Worldwide Packaging Research at GIO Global Intelligence, Chicago. GIO Conducts Fieldwork in Product Categories in 27 Countries to Gain Insights on how Packaging Appeals to
Following Up On Developing Trends Often, After we Print an Article in Brandpackaging, we Uncover Added Information on a Trend We’ve Identified. Here is More on a Recent Trend.
5 Tips to Optimize your Package Redesign By Terri Goldstein 1. Conduct your own pre-design discovery with inexpensive research techniques like crayon-color exploratory (see which colors your customer
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