Seeing With New Eyes by Andy Siditsky Personally, I like these quotes because they represent a view to creative excellence and are especially relevant to the creative process in
The Latest in Creature Comforts By Jennifer Acevedo If the words “pet care packaging” conjure up images of a crumpled paper bag of dog food stashed at the bottom
What’s in a Name? By Robert McMath Through the years, a number of potentially good products have failed simply because of their names. Take the case of “No Sweat”
Is Intelligent Food Packaging Approaching? By Aaron L. Brody So much has been written and overstated about intelligent packaging that the concept has become unintelligible to many. Presently, intelligent
Market-Driven Innovations Pushing the Envelope Trident’s envelope-style EZ-Close Pack is touted as one of the brand’s boldest packaging renovations since its inception in 1964. “Consumers find the new pack
Clear Aseptic Pouch Wins with Kids Mexican beverage company Jumex chose what is reportedly the world’s first clear aseptic package for the launch of its Nautix line of fruit
Following Up on Developing Trends A new breed of marketing is pushing past the traditional demographic approach and instead zeroing in on consumer values. Dubbed “value-based” demographics, the theory
Power Your Brand Through Packaging Jennifer Acevedo, Editor-in-Chief The impact your brand’s packaging has on the consumer seconds before the buying decision is more critical than ever. That’s why
Universal Design: Does it Deliver? By William Makely The concept of Universal Design is here to stay; its effect on real-world package design is less certain. Some say “Universal
The Classic Roadblocks to Innovation By Peter Clarke More than ever, there’s a demand for innovation through design. And though many companies are repositioning themselves to encourage innovation, some
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