Catering to Consumer Values By Dana Dratch What do you really know about your customers: age, marital status, zip codes? That might not be enough any more. A new
Aging Eyes Require User-Friendly Copy By Robert McMath I’d like to make a plea for brand marketers and package designers to consider the diminishing eyesight of Baby Boomers when
Food Marketers Are Going ‘PC’ By Pauline Tingas Portion-control packaging is on the rise as the U.S. obesity rate grows and food marketers face increasing pressure to do something
What’s the Secret to Success? Learn From Past Mistakes! By Robert McMath People often ask me, “What’s the secret to success when introducing a new product?” And, without fail,
Organics Made Easy By Pauline Tingas Convenience packaging broadens the audience potential for organic brands. It’s no secret the organic and natural food industries have reached their tipping point
Labatt Introduces Insulated Beer Can A common complaint from consumers is that their beer warms up too quickly. Unlike traditional beer cans, the Labatt Blue “Cold One” is coated
International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product categories in 27 countries to gain insights on how packaging appeals to
Following Up On Developing Trends Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we’ve identified. Here is more on a recent trend.
The Future’s So Bright Jennifer Acevedo, Editor-in-Chief When BRANDPACKAGING magazine was launched nearly 10 years ago, it was clear that this was a magazine that was ahead of its time.
RSS