Integration: When Pieces of the Marketing Puzzle Look Better As a Whole by Pauline Tingas Synergy. Total engagement. Holistic marketing. Call it what you like. But the explosion
New Sargento Packaging Elicits Brand Passion Sargento’s recent packaging makeover, designed to make an emotional connection with its most loyal consumers, is the result of two-year research initiative to
Brewers Tap A More Refined Market The beer industry has initiated a marketing effort to elevate its image among women and “white collar” consumers, and packaging plays a key
Is Intelligent Food Packaging Approaching? By Aaron L. Brody So much has been written and overstated about intelligent packaging that the concept has become unintelligible to many. Presently, intelligent
Advanced Toothpaste Delivery System by Rob Croft Battery power seems to have found a place in virtually every grooming product in the medicine cabinet. From toothpicks to wet razors
Finding Comfort In The Past By Andy Gutowski Some brands are finding success by cutting through the clutter of modern life and transporting consumers back to a simpler time.
How To “Clearly” Win by Joseph Lupia, Joseph Agocs and Randy Snavely Your Brand’s Best Performance With the recent barrage of movie/TV awards programming, we’re once again reminded that
How “Good” Is Your Brand? By Jonathan Ford Can packaging help brands balance style and ethics to win the “goodness” war? How good are you? On a daily basis,
Beverage Packaging Redesign Wins on Many Fronts By Jennifer Acevedo Versatility was key when formulating an updated look for Kerns Beverages’ line of fruit nectars. The redesign involved developing
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