Brand Packaging

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Making An Emotional Connection By Jennifer Acevedo There was a time, in the not so distant past, when pantyhose were as much a part of a woman’s workplace wardrobe

Stealth in Packaging By Thomas E. Newmaster Are your partner agencies doing everything to keep your brand secure?     One of my employees told me that, at one

Making a Case For Freshness By Tamara E. Holmes CPGs seek to show consumers that packaging and freshness go hand in hand. It used to be that people would

The Strategy In Digital Workflow By Bob Bischoff No longer the tactical tool of the design department, digital workflow solutions are proving useful to brand managers as a strategic

Del Monte Offers Green Consumers Compostable Alternatives By Jennifer Acevedo When Del Monte launched its line of fresh-cut fruit in Natureworks PLA packaging in 2004, it was one of

Winning At Retail: Why Getting On-Shelf is Just the Beginning By Jackie DeLise Over the years, the mass retail landscape has changed: Consumers have changed, media consumption has changed,

Market-Driven Innovations The French (rabbit) revolution On March 1st, French Rabbit launched as America’s first vintage-dated French wine in a Tetra Pak prisma container (www.tetrapak.com), or ePod™ as the

Following Up On Developing Trends While PET bottles have dominated the single serving soda category for years, glass is quietly beginning to enjoy a resurgence in popularity, particularly among

  AdProps AGI Klearfold Avery Dennison BrandPackaging Packaging That Sells Conference IV BrandResources Brush Foil LLC CCL Container Diamond Packaging Haney PRC Kaleidoscope Imaging Kodak Polychrome Graphics MeadWestvaco Coated

The Sincerest Form of Flattery? Jennifer Acevedo, Editor-in-Chief It is often said that imitation is the sincerest form of flattery. And for years, private label brands have used this