Welcome! to BRANDPACKAGING’s inaugural brand innovators issue This is hardly the list to end all lists. That wasn’t our intention. Our goal for this, the first “brandinnovators” special issue,
Leading Packaging To New Heights Winning the battle for the brand By KATE BERTRAND, CONTRIBUTING EDITOR It may not take an air-to-air missile designer to develop successful consumer goods
Sustainability Works Think green as in nature, green as in sales By KATE BERTRAND, CONTRIBUTING EDITOR Chris Hacker’s vision is at once simple and complex; it’s the fusion of
The Great Connector Closing the gap between business and design By Pauline Tingas, Senior Editor One of the highest ranking design executives in the country, Claudia Kotchka has been
Pure And Simple Transparency in all things spells success for UK juice brand by Pauline Tingas, Senior Editor Amidst what seems to be a growing tide of unscrupulous business
Creative Disruption Daring design breaks open categories and builds a $30+ million brand by Pauline Tingas, Senior Editor In the five years since Eric Ryan and Adam Lowry launched
Jones’n Putting brand success in consumers’ hands by Kate BERTRAND, CONTRIBUTING EDITOR Peter van Stolk is not your average beverage-industry executive. And neither is his creation, Jones Soda, an
Express Yourself Connect with your consumer, communicate your essence By Jennifer Acevedo, Editor-in-chief Ask Donna Sturgess how she views the relationship between the package and the brand, and her
Brand Simple: Package Innovation Battles Complexity—And Wins By Ken Miller and Jim Warner A reader of this column recently sent along an e-mail with an innocent enough suggestion for this
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