Retailers “Go Long” With Brand Strategy The competition is ramping up. Savvy retailers are increasingly leaving behind the “me too” approach and creating products with quality, cachet and style
Left Brain, Take Five Jennifer Acevedo, Editor-in-Chief In the 1980s, Gordon Gecko told us that greed was good. The pinnacle of success was a cowboy stockbroker in an Armani
Anti-Spill Package Delivers Value by Rob Croft Packages containing medication or expensive hair care products are frequently prone to spilling. Combine the small footprint that is required for the
The Power of Packaging: Underleveraged And Misunderstood by Peter Clarke In the fast-moving CPG sector, it seems like most innovation initiatives have centered on product formulation. But even if
Fit for the fridge For some families, ketchup is a food group. That’s why Heinz has introduced the Fridge Door Fit, a 46- and 64-ounce bottle with a compact
Smartwater Raises Its Packaging IQ By Jennifer Acevedo Glacéau is celebrating expanded distribution of its electrolyte-infused smartwater brand with a packaging redesign. NY-based design firm Moxie™ undertook the refresh, which
Winning At Retail—And Against Retail By Scott Young Four shelf strategies to help fend off encroaching store brands. Over the past several years, we’ve seen a revolution in the
On Developing Trends There’s no escaping the growing emphasis on health and wellness among American consumers. And food manufacturers and retailers are responding by creating healthier products and packaging
Multitasking Multinational Impacting global packaging a category at a time by Kate BERTRAND, CONTRIBUTING EDITOR Consumers of brands from a multinational company like Nestlé span many countries and cultures.
RSS