On-the-Go Packaging for the “Go-Go” Generation By Aaron Brody Much of our population today is on the go: racing from appointment to appointment, filling health clubs and soccer fields,
Go Special—Dress Your Brand in Foil, Ink and Film By William Makely Today’s new surface decoration techniques lend visual power to widely different brand images. Every brand is
Market-Driven Innovations Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service is
Brand Architecture: Managing Large Brands at Retail By Scott Young For many small brands, the primary challenge at retail is simply to “break through clutter” and create an opportunity
Market-Driven Innovations Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service is
Following Up on Developing Trends Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we’ve identified. Here is more on a recent trend.
ESL Packaging: The Secret to Long Life By Aaron Brody Extended shelf life packaging (ESL) has spawned an era where we can offer products that can be kept in
True Brand Differentiation: Not New or Improved by Ted Mininni Corporate marketing and brand managers have long worked on the premise that they can continue to enjoy a competitive
International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product categories in 27 countries to gain insights on how packaging appeals to
RSS