AdProps API Foils N.A. BrandResources Brush Foil LLC Curwood Esko Graphics First Choice Packaging Solutions Fort Dearborn Co. Haney PRC Kaleidoscope Imaging Kodak Polychrome Graphics Kurz Group McKernan Packaging
The Mainstreaming of Design? Jennifer Acevedo, Editor-in-Chief Shortly after I accepted the editor’s position on BRANDPACKAGING, I had the opportunity to attend a web seminar presented by management guru
Made to Order By Pauline Tingas Brands are tailoring their packages to niche markets and, even, markets of one The latest proof that Nike pushes the marketing envelope is
80-Proof Perfection, Impeccably Packaged Bacardi employs sophisticated packaging to communicate the luxury identity of its new super-premium Corzo tequila. When the average consumer thinks about tequila, what normally comes
What’s the “Down” Side to Upside-Down Packaging By Robert Mcmath Since the late 1990s, when both Heinz and Hunt’s ketchups were introduced to the U.S. market in upside-down plastic
Future Packaging—What’s Ahead? By Herb Meyers and Richard Gerstman “The art of prophecy is difficult—especially with regard to the future” This observation by Mark Twain, made around the turn
Contemporary Packaging Reinvigorates a Resilient Brand By Jennifer Acevedo, Editor-in-Chief Chances are, if you grew up in the Midwest, the big blue Jays logo is as familiar as the
DVD Wow! By Pauline Tingas DVDs are big business. According to Adams Media Research, consumers spent $16.6 billion in 2004 buying them—$7+ billion more than they spent on either
Easy-Open Solution For Today’s Blister Packs By Rob Croft Blister packs are enjoying a significant rebirth as the package of choice in many categories, including candy, gum and snacks.
Shrink Sleeve Labels Differentiate On Shelf By Jennifer Acevedo There were roughly 20,000 new food and beverage introductions last year, according to figures from ProductScan. Add health and
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