Brand Packaging

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Non-Thermal Foods: The New Adventure By Aaron Brody Non-thermal foods are a hot topic today. A major focus of research and development teams worldwide, non-thermal processes and the packaging

International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product categories in 27 countries to gain insights on how packaging appeals to

Coors Packages Kick off Football Season Coors Light is supporting its “cold-brewed” message with a set of new packages designed to keep refreshments chilled throughout football season. The brewer

A Competition Among Plastics By Aaron Brody All plastics are not alike. Thousands have been developed but, because of functionality, safety and cost, only about two dozen are used

A Breakthrough in Oxygen-Scavenging Technology Ever since foods have been processed and packaged for future consumption, packaging professionals have wrestled with the need to protect these products from oxygen.

RX: Clarity by Pauline Tingas Target improves prescription system with an easier-to-use-and-read bottle. Ever thought your package might harm someone? It wasn’t something Deborah Adler had ever considered as

Truth in Marketing Package graphics should earn consumer trust, not squander it By Robert Mcmath Gorton’s of Gloucester, Mass., makes very good seafood, and according to the copy on

A Bright Stroke In a Sea of Blue By Jennifer Acevedo We often make the point that half of all packaged goods on the shelf have no advertising support.

International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product categories in 27 countries to gain insights on how packaging appeals to

Market-Driven Innovations Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service