The “Shape” of Things to Come? Jennifer Acevedo, Editor-in-Chief For those of us who remember its humble beginnings, private label packaging might conjure up images of cans with stark
Emotional Branding: Does Your Packaging Have Heart? By Scott Lucas I was leafing through one of my wife’s favorite magazines at home recently and came across the following warning in
Innovation Doesn’t Come Cheap— It’s All About Risk vs. Reward By Peter Clarke In the emerging “creative economy”, innovation is the key to the kingdom. But unless they’re lucky
Packaging Positions Honeybaked As More Than‘The Ham Store’ By KATE BERTRAND HoneyBaked equals ham, right? Well, yes and no. The HoneyBaked Ham Co. also sells many other meats and
Why Use Packaging to Encourage Mistaken Identity? By Robert McMath I wonder if executives at the Keebler Foods Company believe children have gotten smarter these days. That is, are they
Competing Against Private Label: New Insights from Packaging Research The growth of private label (store brands) has been exponential during the past five years. Across retail channels and product
A Contemporary Image For a Historic Brand By Jennifer Acevedo “Premium” is a key attribute of the Grolsch Premium Lager brand. So when Grolsch recently undertook a packaging redesign,
There’s a Reason They Call it a Billboard by Kate Bertrand Paperboard makes a comeback for multipack cartons and consumer goods packaging. Recognizing the power of the paperboard
Unit-Dose Drugs Offer Pre-Measured Convenience By Rob Croft It seems that many pharmaceutical companies are overlooking the “convenience size” as a means to expand usage occasion opportunities and grow
How Sweet it Is! by Jeffrey Spear Good things come from smaller confectionery packagers. When it comes to foodstuffs, there are countless ways for consumers to indulge their
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