Following up on Developing Trends Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we’ve identified. Here is more on a recent trend.
AdProps BrandResources Brush Foil LLC Comp 24 Constar International Esko Graphics FiberMark Glass Packaging Institute Haney PRC HBA Health & Beauty America Kaleidoscope Imaging Kodak Polychrome Graphics Kurz Group
The Challenge of Choice Jennifer Acevedo, Editor-in-Chief Last month, Proctor & Gamble announced it would close the doors to its customized cosmetics business, Reflect.com. The online cosmetics purveyor, which
Countering the Counterfeiters: How Brands Can Protect Themselves by William Makely You don’t have to make it impossible to steal your brand identity—just make it extremely complex and costly
Premium Single-Serve Baby Formula By Rob Croft Despite the huge and perpetual demand for baby formula, most brands are entrenched in structural packaging that resembles wartime rations. This shortcoming
Patriotic Packaging by Pauline Tingas The ins and outs of wrapping your brand in the flag. Rogue Ales was recently told to bag the flag on its American Amber
Marketing To The New Family By Mark Rodgers It’s often said that good things arrive in threes, but what about when they leave? What happens when the fledglings start
A Troubling Mega Trend: Our ‘Transactional’ Lifestyle By Ken Miller and Jim Warner Much has been written about the fundamental lifestyle changes taking place these days and their root causes.
The One That Didn’t Get Away With the right bait, fisherman Bob Costarella truly caught the “big one”. Except the big one wasn’t a fish, and the bait he
Following Up on Developing Trends Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we’ve identified. Here is more on a recent trend.
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