Brand Packaging

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Market-Driven Innovations Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service is

Following Up On Developing Trends Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we've identified. Here is more on a recent trend.

AdProps Alloyd Company BrandPackaging Conference BrandResources Brush Foil LLC Comp 24 Curwood First Choice Packaging Solutions Haney PRC Kaleidoscope Imaging Kurz Group McKernan Packaging Clearing House Nat'l Assoc. of

“T” is for Trendspotting Jennifer Acevedo, Editor-in-Chief The task seemed simple: drop by the local Target and pick up a few basics. I should be in and out of

Convenience Stores Support a Speed-to-Mouth Lifestyle By KATE BERTRAND New packaging materials and structures, merchandising tactics and private-label brands are reshaping the convenience-store channel.   Convenience stores today face

Valuable Tools for the Brand Manager By Mark Vanover Many brand managers and retailers see packaging workflow as a necessary evil; something that others will resolve. However, those who

Burgeoning Single Population Changing the Face of Packaging By Tamara E. Holmes Once upon a time in the eyes of brand marketers, the single population was largely made up

Can You Move Forward With Packaging From the Past? By Pauline Tingas If you bought a can of beer that had directions on how to open it, you might

Putting Your Package to the Test By Thomas E. Newmaster Does this sound familiar? A product concept bounces around your company for months. Eventually, the organization decides to develop

Redesign Breathes New Life Into Neglected Brand By Jennifer Acevedo, Editor-in-Chief The recent revival of Final Touch fabric softener has garnered renewed interest among consumers once loyal to the