New Package to Appeal Tea Drinkers. Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at
Putting a Good Face on Your Package Characters on packaging help to personalize products. But make sure the facial expressions support your brand image and promise. By DAN
‘Artic Foxes and Mallard Ducks’ Which Store-Brand Design Works Best? Each design system is appropriate. Weigh the pros and cons of both, and examine how they can fit your
WORLD’S APART: Packaging Distinctions for Specialty vs. Mass-retail Brands The rise of upscale products across many sales channels can create design confusion. Here are four principles to avoid this
Injection-molded Design Energizes Battery Packaging by Rob Croft Category leading brands use the most generic of blister packaging. Why? Very often, the category is so entrenched in this packaging
Cosmetics Brands Evolve Into Diverse Personalities Eschewing the sole cues of glamour and style, today’s cosmetic packaging exhibits individualism, aspiration and attitude. By Nicolas Aparicio Like many other segments
Something’s Brewing Starbucks’ success has changed the coffee business forever. In an attempt to emulate the king coffee chain’s “third place” experience, marketers of packaged coffees have joined forces
Single, but not Alone: Packaging for the big Little Household by Ken Miller and Jim Warner Marketers have done a nice job in identifying and capitalizing on certain lifestyle
Stylish Packaging acts as Home Décor by Kate Bertrand Marketers are addressing consumers’ newfound interest in design with packages that decorate even as they reinforce the brand. Time was,
RSS