Adults add Shot in arm to Snack Bars The snack bars and granola bars shelves are shining examples of how product and packaging can evolve to meet current lifestyle
Stand up and Cheer for Flexible Pouches by Aaron L. Brody, PH.D. Stand-up pouches encompass families of flexible materials that, with a little or no assistance, stand erect on
Turning ‘chopped Liver’ into Spicy Stew by Jim George Vietti Foods outflanks big national rivals with guerilla marketing tactics that add value and create ‘in-and-out’ packaging campaigns. The
‘See me, Smell me, Touch Me’: Special Effects add Multi-sensory Allure by William Makely Novel finishes, inks and films heighten visual, olfactory and tactile appeal of packages. This encourages
Labels Spin ‘low-carb’ Confusion by Robert McMath Responsible for informing, labels of products surfing the low- and no-carb wave leave consumers wondering which way is up. In the overcrowded
Pet Foods aim to Keep ‘FIDO’ fit by Kate Bertrand Packaging for natural and fortified pet foods uses graphics that call out the health benefits and structures that ‘billboard’
Dual-chamber Bottle pours memorable hot chocolate drink by Rob Croft Blow-molded containers with full-body, shrink-sleeve labels have invaded nearly every supermarket aisle. Their popularity loosely builds upon the principles
A Strong Logo = An Identifiable Brand by Gaston van de Laar and Lianne van den Berg-Weitzel Research shows consumers associate easiest with an abstract shape. It’s indefinable yet
Selecting the Right Linerboard for Eye-catching P-o-p Displays by Andrew Woodroffe and Diana Campbell All linerboards are not equal. Knowing your material options will help you create structurally sound
Market-Driven Innovations ‘Stamp’ label elevates wine image. Scrambled eggs get legs. Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product tracking service from Marketing Intelligence Service
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