Refresh Your Brand With Contoured Packaging Marketers know the value of packaging. After all, seven out of ten purchasing decisions are made at store shelves -- driving the need
Size Matters on the Store Shelf A spray bottle for barbecue sauce offered ease of use. But it was too tall for the retail shelf, refrigerator door and home pantry.
Convenience, Appetite Appeal color the meat case by Bob Swientek Case-ready packaging lets retailers broaden their meat selection. Cooked and seasoned items trim meal ‘prep’ time for consumers.
Clever Cup-and-Sleeve Packaging SERVES BREAKFAST ON-THE-RUN by Rob Croft Disposable coffee cups differ little from brand to brand whether it’s a 50-cent cup of “Joe” from a street cart
Will the Real Store Brand Please Stand Up? Private label elevates its image through trade names and package designs that create the impression of a pseudo national brand. CVS
Optimizing Your Flexo Printing for Striking Package Graphics A set of tools is available to measure and control print quality. Insist that your printer use these devices and methods.
What packaging approaches work around the world? ‘Disruption’ stands out from the crowd in France. Japanese love attention to detail. The world is morphing at dizzying speed into a
Discovering ‘Natural’ Design Here’s an idea for rethinking product development and marketing. It improves the relationship between marketers and consumers. When it comes to successful packaging, consumers are the
Market-Driven Innovations Aseptic carton brings ‘grab-and-go’ convenience to wine. Aerosol deodorant’s targeted delivery enables ‘point-and-shoot’ operation. Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product
The Way to a Woman’s Heart by Lee Sucharda JR. Ignoring her as chief purchase decision-maker limits sales—even in ‘masculine’ products. Foremost, make a difference in her life. If
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