Brand Packaging

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The Bailey Group BrandResources Brush Foil LLC Clariant Masterbatches Curwood Diamond Packaging Eckart America Engelhard Corp. First Choice Packaging Solutions Innovative Creative Packaging Solutions Kaleidoscope Imaging Kodak Polychrome Graphics

Sweet Tooth Craves Interactive Candy Interactive packaging has become standard for serious players in the highly competitive novelty candy aisle. But sustained success seems to require more than a

Campaign Cuisine, Irreverently Political satire on creative, short-run labels transforms cans of beans into impulse buys by poking fun at the race for president. Vietti Foods Co. has found

Bottle Closure Influences Beverage Purchase Decision Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we’ve identified. Here is more on a recent

3M AGIKlearfold BrandResources Brush Foil LLC Cargill Dow LLC Curwood Design North Emballage/IPA Innovative Creative Packaging Solutions Kaleidoscope Imaging Multivac, Inc. Advertorial Pack Expo International Printpack Inc. Product Ventures

‘Blue-Collar’ Beer Brands  Make a Comeback Growing up in the ’60s on the southeast side of Chicago, my working-class neighborhood bordered a steel mill. Across the street from the

The Vending Machine is Back… And it’s more versatile than ever Comfort, convenience and ease are three yardsticks for measuring whether your brand can succeed in this re-emerging channel.

Retortable Carton: A New ‘Face’ IN THE CANNED FOOD AISLE By Aaron L. Brody, PH.D. Flexible pouches containing tuna, salmon, ground meat and chicken have generated excitement in the

Shoot Holes in tradition to Give Consumers a ‘Steal’ How to gain impact as a new, everyday wine? Break the category’s marketing rules by scrapping sophistication for a ‘retro’

Labeling Ideas That Say, ‘Look at Me!’ Start with a clear goal—from keeping a brand current to extending its ‘touchpoints’—and make the label a pivotal marketing tool. Technological advancements