Following Up On Developing Trends Brand owners and retailers are working hard to offer consumers packaging that is environmentally responsible while still cost effective. We reported on this trend
Do You “Get It” Jennifer Acevedo, Editor-in-Chief Or, better yet, do you want to? Being the busy editorial team that we are, we often use verbal “shorthand” in BRANDPACKAGING.
Get Smart By PAULINE TINGAS Intelligent packaging technologies are quickly commercializing. But if you don’t “get smart” on how they can benefit your brand, you risk getting left behind.
Oh Baby! Look At Gerber Now By Jennifer Acevedo All three Gerber baby food lines—from infant to toddler—get a makeover. Gerber has re-launched its line of baby foods—Infant, Organic
Modern Thymes By Kate Bertrand A bath and body launch and a corporate-brand restaging are putting a new bloom on Minneapolis-based Thymes’ fragrant products. Creating a brand that is
An Oral Fix In A Tin by Jennifer Acevedo Years after the abrupt end to the Internet boom, and still our country has no shortage of young entrepreneurs. Take
Convenience Packaging Sweeps Household Cleaning Sector New product packaging is making household chores easier around the globe. Household cleaners are delving deeper into the areas of portability and convenience.
Consumer-Driven Innovation Helps Conquer The Club Store 3M's Nexcare brand set its sights on distribution at Costco, and innovative new channel-specific packaging helped make it happen. With powerful brands
Water Bottle Doubles As A Solar Energy Converter by Rob Croft A Design-for-Sustainability Exercise We convert raw materials into packaging to drive the wheels of industry at an incredible
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