More Listerine, Please By Kate Bertrand Connolly Smart package design boosts consumption and sales for venerable mouthwash brand. From its earliest days, package design has been earmarked as a
Package Innovation Staying Power:How to Outlast Today’s Trends By Ken Miller and Jim Warner To differentiate in a commodity marketplace, marketers look for opportunities to ride a lifestyle or
October 2006 --> 2007 Design Gallery Click on the Cover for Virtual Magazine BRAND PACKAGING 2007 Design Gallery To purchase a copy of Design Gallery— Packaging that Sells (vol
UNITED KINGDOM Take Aim at Stains with Both Barrels Vanish Dual Power, a pre-wash stain remover marketed by Reckitt Benckiser, is packaged in a double-chambered blow-molded bottle decorated with
Following Up On Developing Trends This summer saw the introduction of a host of packaging innovations designed to make sure that the ice-cold beer in consumers’ hands stays that
Beyond The Brainstorm Jennifer Acevedo, Editor-in-Chief I recently attended the Paperboard Packaging Council’s Fall Meeting, which was dedicated to innovation. Lisa Bodell, CEO of the NYC-based consultancy Futurethink (www.getfuturethink.com), delivered
Facing Off Against ‘Wrap Rage’ By KATE BERTRAND CONNOLLY Consumer frustration with packaging has come to a head, and brand owners are stepping up. You know the drill.
The Evolution of a Household Favorite By Jennifer Acevedo When Dial Corp. decided it was time to redesign the packaging for its Soft Scrub brand, the intent was evolutionary:
It’s Hip To Contradict by Robyn Waters Navigating the paradoxes of the packaging landscape. Contradictions are everywhere. These days, we wear Old Navy with new Gucci and couture
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