Extending Brands and Causes Jewelry initiative leverages packaging partnerships to raise money for charity. Brand extensions are a way to reach new markets, deepen relationships with consumers and redefine
Talking Jazz Box Set Swings By Kate Bertrand Connolly Limited edition packaging positions CD set as a must-have for jazz aficionados. Ben Sidran, a jazz pianist, producer and journalist,
Shaking Diets up Scientific Response has introduced Drink & Shrink, the first dietary shake enhanced with hoodia, derived from cacti in the Kalahari Desert of South Africa that reportedly
UNITED KINDOM Great Coffee at Your Fingertips Café Switch is an innovative concept that allows consumers to “pump and froth” the concentrated coffee drink with their thumbs. The pack
A Holistic Approach To Sustainability Sustainability remains the hot topic for marketers, and existing brands are scrambling to incorporate green sensibilities into their personas. On the horizon are a
Save It for a Rainy Month? Jennifer Acevedo, Editor-in-Chief We have had an unbelievable amount of rain this summer in Chicago. And while I’m normally one of those "rain"
Save a Dollar or Save the World? BY BRIAN ERDMAN My embarrassing oddities, global inequity, and an emerging trend— a story of opportunity for your brand. I can’t sleep
Beauty Care Mainstay Refreshes Its Look by Jennifer Acevedo Whether it’s for a quick, refreshing spritz on a hot, sunny day or a moisturizing treatment on winter’s coldest day,
4sight Inc. Alpha Packaging BrandPackaging Packaging That Sells Conference V BrandResources The Caps Group The Comp 24 Group EskoArtwork flowdesign Haney PRC HBA Global Expo Kaleidoscope Imaging
Iconic packaging, made better Coca-Cola’s sustainable design effort, known as e3, has led to a reduction in weight and improvement of impact resistance of the company’s iconic glass contour
RSS