Escada fragrance bubbles over Procter & Gamble’s Prestige Products, part of the company’s Global Beauty Care division, launched Escada S in a weighty rectangular glass bottle embossed on the
How Trends Can Fuel Package Design by Gail Ritacco Our changing times are defined by trends, which amplifies the challenge for marketers to capture the essence of
Repackaging Old Navy by Leah Genuario Known for bringing trendy fashions to the whole family at reasonable prices, Old Navy recently undertook a comprehensive makeover of its “furnishings line”
Through the Lens of Macro Trends By Eric Zeitoun Though the term is widely overused, innovation is at the top of many CEO agendas. Consequently, CMOs, innovation officers and
Do You Know Me? Jennifer Acevedo/Editor In Chief Back in March of last year, I announced that BRANDPACKAGING magazine was beginning a comprehensive redesign with the help of brand
Packaging Makes Environmental Benefits Clear An estimated 40 million “green boomers” in the United States are using their purchasing power to buy environmentally safe brands, according to a study
A New Revolution In Packaging by Ted Mininni Sustainability is marking a second “age of industry” that’s transforming the way products and packaging are made. Some sustainability experts have
PACKAGING AND THE ENVIRONMENT: The Shoppers’Perspective by Scott Young As marketers, designers and packaging engineers scramble to develop more earth-friendly packaging, there is considerable skepticism about shoppers’ willingness to
FRANCE DELIVERING IN DEMANDING CONDITIONS Bourjois dares consumers to put this waterproof mascara, launched summer ‘07, to the ultimate test. Intended for those who love their lashes to look
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