Vote Early and Often, says Dave Dave’s Gourmet has launched a line of hot sauces with labels featuring caricatures of the 2008 presidential candidates (including a few “write-ins” like
Isn’t it Iconic? By Stacey King Gordon What’s the secret to elevating your packaging to iconic status? Learn from four brands, old and new, that have struck on the
Kids’ Food Marketing Slims Down By Stacey King Gordon Facing growing pressure to help reverse childhood obesity, 11 food and beverage companies introduce new standards for healthier food, packaging
Revitalized Packaging Emphasizes Quality, Value and Fun by Jennifer Acevedo On the crowded diaper shelves at the grocery store, moms have many choices and can often be confused by
Spalding Steps up the Game By Leah Genuario Spalding breathes new life into the sporting goods category with a complete rebranding that initially began with its basketballs. When it
Talking the Talk, But Not Walking the Walk... By Peter Clarke It’s far easier to talk about innovation than it is to actually innovate. CPG companies are recognizing the
The Race for Consumers By Dana Dratch Who would expect a golden anniversary in the sport of racing to present a golden opportunity for packaging? Jim Doyle recalls sitting
Save This box Chances are you’ll do a double take at Noa Perle Eau de Parfum’s beautiful secondary packaging. The silver sphere that echoes the shape of the bottle
Leveraging Consumer Trends to Maximize Brand Opportunities By Sonali Sharma “Trends” is a buzzword that has permeated the collective branding and marketing lexicon. Literally hundreds of books and articles
Are we Done Screaming Yet? Right Guard RGX has taken on the male body spray category with a packaging play. With well-ensconced competition like Axe and Tag setting norms,
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