Don't Just Design Packaging. Stage an In-use Experience Instead! By Pauline Tingas Changes in consumer culture are increasing consumer expectations for “experiences” at the second moment of truth. Most
Building a Better Bullfrog Eye-catching new bottles have increased this popular sunblock’s market share. BullFrog holds a premiere spot in the sun protection marketplace. But the position wasn’t always
Heineken Slims Down Heineken USA has released Heineken Premium Light beer in a 12-ounce slim can. The brand says the new format gives beer drinkers more choice and an
SOUTH AFRICA Cultural Design South Africa’s Rooibos Tea from Kromland Farm has a new look courtesy of London-based brand identity and design firm Pearlfisher (www.pearlfisher.com). The design brief focused
FOLLOWING UP ON DEVELOPING TRENDS You Are What You Eat (And Drink) There’s no escaping the growing emphasis on health and wellness among American adults. And food manufacturers and
4sight Inc. AGI Klearfold Alpha Packaging BrandPackaging Packaging That Sells Conference BrandResources The Caps Group The Comp 24 Group BrandPackaging Design Gallery Food Safety & Security Summit Esko
A Little (Loyalty) Goes a Long Way Jennifer Acevedo, Editor-in-Chief I came across an interesting statistic while doing research for this month’s issue on simplifying the in-store experience: a
Losing out in the In-Store Chaos? By Pauline Tingas A strategy to simplify the shopping experience is the key to building your brand at retail. You’re a seasoned brand
Coming Soon to a Retail Theater Near You By Ted Mininni Our society is increasingly interactive. Some of the world’s best-selling consumer products are interactive. So why shouldn’t your
A New Look At the Stick Pack By Aaron L. Brody Thirty years since its debut, the stick pack has gone mainstream. But many marketers who could differentiate themselves
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