Safeguarding Trade Dress Requires More Than ‘Lawyering Up’ By Gregg S. Lipman You look down the store aisle, and you smile. Your new product stands out on the shelf.
Scrumptious Sauces in 60 Seconds Royco’s line of sauces and gravies offers consumers the convenience and functionality of a heat-and-serve pouch—just pop it in the microwave for 60 seconds.
With estimates that Americans toss more than 38 billion plastic water bottles
each year, the bottled water sector has become a target for environmental
activists (despite industry protests that the bottles account for just 0.33
percent of the country’s waste).
To mark the smoking ban that hit the UK this summer, London-based creative agency Tank launched a series of books packed in cigarette flip-top cartons, replete with silver foil wrapping and a cellophane outer seal.
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