Brand Packaging

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UCB, a global biopharmaceutical leader, partnered with OXO, a consumer products company, to develop an easy-to-use prefilled syringe for adults with moderate to severe rheumatoid arthritis (RA) or Crohn’s disease.

Frito-Lay introduced specially-marked bags of Doritos Late Night chips that allow consumers to attend a virtual concert of 3D performances by rock band blink-182. Consumers log onto www.doritoslatenight.com and place

Brands are starting to mix social media in with their packaging. Pepsi RAW put its Twitter address on 1.4 million sample cans in the UK this summer, becoming, according to

Absolut vodka is turning out a naked bottle-with no logo or label-to challenge consumers to discard their “labels” about lesbian, gay, bisexual and transgender people. The limited-edition bottle retains its

Colalife.org is a grassroots campaign to get Coca-Cola to open its package distribution in developing countries to help deliver hygiene and educational products to hard-to-reach populations. The idea is to

'Do good to do well' is becoming the motto for a growing number of consumer packaged goods companies.

At this year’s Packaging That Sells conference, held Oct. 22-23, design and strategy met with hundreds of brand marketers, designers and packaging suppliers in downtown Chicago. 

Back in 2004, you couldn’t walk into a room or turn on the TV without seeing that little yellow wristband.

Yoplait redefined the European yogurt segment in the ’90s by introducing teens to the idea of yogurt-to-go with its Yop brand.

On the outside, consumers see oval, colorful, simplistic packaging. On the inside, they find SosoFactory’s fleur de sel in eight varieties