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Home » Topics » Brand Packaging

Brand Packaging
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USA > Red Leight

February 1, 2010
Described as a drink “perfect for Hollywood celebrity bashes,” Red Leight Rosé bottles’ distinctive feature is its closure.
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USA > Kimchi Blue

February 1, 2010
When Urban Outfitters decided to expand its Kimchi Blue product line into fragrances and cosmetics, it wanted the packaging to be upscale and feminine, but also industrial and rough looking.
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Multinational > Prism eyewear

February 1, 2010
Designed to look as if they’ve been carved from glass or crystals, Prism Eyewear cases are made for those who consider glasses an important aesthetic accessory.
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USA > New French Bakery

January 29, 2010
To get ahead of the competition during difficult times, New French Bakery commissioned a package redesign.
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Canada > La Seduction Eau de Parfum

January 29, 2010
When Canada’s premier lingerie retailer decided to launch its first fragrance, it knew the brand would have to reflect the store’s sexy, yet sophisticated repute.
Read More

In bad taste

January 27, 2010
Miller Lite redesigned its packaging last spring with new labels promoting a "taste protector cap" on its bottles and a "taste protector lid" on its cans.
Read More

DIYers at heart

January 22, 2010
People love making something with their own two hands. They just need the means in which to do it.
Read More

Pitfalls and Opportunities

January 21, 2010
Guidelines for making the most of today’s top trends.

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Social Climbing

January 21, 2010
With the use of social media and other technologies growing, packaging is becoming the key connection between physical and online brand experiences.
Read More

Multinational > Neil Young Archives

January 21, 2010
The packaging for the Neil Young Archives, Volume 1 was designed as a time capsule of Young’s work and personal experiences from 1963 to 1972.
Read More
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