Looking to reaffirm its position as a mainstream, more accessible brand, Yeo Valley Organic redesigned its entire product line, beginning with the yogurt pots.
Offering a museum-like, 360-degree view that conveys the premium nature of the product inside, the new packaging for Jawbone also uses 68 percent less plastic than the original.
When you’re targeting young adults, Rudy Wilson says, you quickly realize that trends are equally as important as understanding their behavior. “They love one thing one minute, hate something the
Now serving as vice president of store brands at The Great Atlantic and Pacific Tea Co. (A&P), Doug Palmer has made an indelible impression on a long and notable line-up
Ever feel like you’ve got a mountain to climb at work, and you’re wearing flip-flops? For Christine Mau, brand design director of family care brands at Kimberly-Clark, it’s a bit
With two young daughters of his own, Neil Grimmer, co-founder and chief innovation officer at The Nest Collective, saw the importance of healthy food for children even before starting
A brand name like Honest Tea requires a high level of transparency. And Seth Goldman, president and TeaEO of the company, designed the brand so it offers consumers just that.
Each year, we profile the people who are making the biggest impact with packaging. This year's group is using packaging to convey brand meaning and offer a point of view. And making lasting consumer and shopper impact as a result.
Attending meetings in eerie Victorian buildings, sending communications in Old English and bringing mysterious groups of people together for invitation-only, underground events are ordinary occurrences for Tom Denyard. After all,
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