Brand Packaging

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The inability to squeeze every last bit of toothpaste out of a tube is the subject of frequent consumer complaints, yet the format endures. Enter a simple concept: two-way

The latest in Absolut Vodka’s city-inspired series is not a city at all, but a neighborhood. And it demonstrates how brands-even global ones-are adopting hyper-local outlooks. Limited-edition Absolut Brooklyn 1L

Select Whole Foods stores are testing a pizza box made of 100 percent recycled corrugated board, with a perforated top that breaks down into serving plates and a bottom

Fresh & Easy’s “Farm to Store in 24” program brings just-picked fruits and vegetables from vetted California farms to its California, Arizona and Nevada stores in less than 24 hours.

Within three weeks of its Target launch, the mail-back pack toothbrush outsold Preserve’s previous packaging by 37 percent; that figure is now running at 45 percent. 

The impact of too many choices on shopper behavior and packaging design.

Regrettably, discounting price has got confused with value. Value is a combination of quality and price…and environment, assortment and service. -Mark Price, managing director of British grocer Waitrose, at the Reuters

As the industry pushes for stronger packaging ROI, the former CMO of McDonald’s offers his thoughts on the role of metrics in marketing and design

Häagen Dazs hadn't updated their packaging in about five years, causing it to fall short of consumer expectations. The brand took this as an opportunity to contemporize its packaging and better call out the products’ benefits.

Inspired by Andy Warhol’s Pop Art movement of the 1950s, Burger King launched new global packaging.