Brand Packaging

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Today, Smart & Final's flagship private label brand makes up 75 percent of its private label sales. The line spans more than 2,500 SKUs and represents more than 23 percent of Smart & Final's total sales.

Corrugated cardboard box manufacturer Belmont Packaging has brought the outdoors indoors. In an attempt to create memorable brand experiences, Belmont is launching cardboard boxes with a scent of freshly cut grass. The idea came from a sports shoe retailer who wanted its customers to remember the brand when receiving running shoes, to encourage running outdoors in the new footwear by influencing their senses with the smell of freshly cut grass.

A majority of consumers, 85 percent, say they trust private brands at least as much as national brands, and 74 percent believe private brands are now a better value for the money, according to Daymon's 2018 Private Brand Intelligence Report.

Rocky Mountain Oils has launched Ava Shield, a range of all-natural personal and home care products, infused with essential oils and made without using any harsh chemicals. The line includes Ava Shield Foaming Hand Soap, Ava Shield Cool Mint Toothpaste and the Ava Shield Hard Surface Cleaner concentrate.

For designers, the most complicated part of creating packaging was the type. There were books made with basic type that designers could purchase to be used in their designs.

Edgewell Personal Care Company has completed the acquisition of Jack Black LLC, a U.S.-based luxury men's skincare products company. 

It takes years to develop, design and manufacture a skincare product. The package design consists of a carefully constructed bottle with soft lines that cue the product benefits complemented by gorgeous graphics to support the brand promise. On the retail shelf it sits poised to catch the attention of consumers.

General Mills announced that it will acquire Blue Buffalo pet food products. The transaction establishes General Mills as the leader in the U.S. Wholesome Natural pet food category, the fastest growing portion of the overall pet food market, and accelerates its portfolio reshaping strategy.

Branding and packaging design agency Voicebox Creative created the new packaging design for SeaPak Shrimp & Seafood Company. A redesigned logo and 30+ product SKUs aligns the brand with its message of allowing busy families to “chillax” and escape the stress of meal time with nutritious, easy-to-prepare seafood from SeaPak.

Many of today's successful new brands are created by upstart innovators and built on engagement with millions online. They catch the eye of big-box retailers looking to translate the online following into in-store traffic and sales. How do you create packaging that harnesses the power of a multi-dimensional, personal, online brand that can translate digital success to shelf? Kick branding and design partnered with TIU to bring a new line of fitness products to Target stores. Here are a few takeaways from the process.