Coffee lovers are set to be full of joy this holiday season as Nespresso reveals its Limited Edition Festive Collection, in collaboration with renowned artists Craig & Karl. To bring to life the color and fun of the season, this exclusive collection has been inspired by traditional candies that evoke nostalgic childhood memories.
From consumer packaged goods going online to personal care brands and retailers exploring subscription models, the industry is now further investing in e-commerce by embracing a new "last mile" to reach consumers. So, if our first interaction with a product takes place on our front porch instead of in a store, how does that change how we choose brands and develop preferences?
Magnum Pints are a smash hit with new in-mold labeling. Magnum is known for its velvety dairy vanilla ice cream with thick, cracking milk and white chocolate top-disc and shards, all encased in a distinctive crackingly tasty Magnum chocolate shell—now that crackly look is part of the package design.
The Kroger Co. has joined the Sustainable Packaging Coalition (SPC), a membership-based collaborative of like-minded companies striving to advance sustainable packaging. Kroger joins more than 130 brands, manufacturers, government officials, academics and organizations in the SPC. Kroger’s membership in the Sustainable Packaging Coalition reinforces its commitment to driving improvements in the sustainability of packaging across its Our Brands private-label products.
In the food and beverage market, interesting packaging designs, shapes and materials may catch the eye of shoppers perusing the shelves, but it’s not the sole element driving purchasing decisions. Customer expectations for the way goods are packaged is evolving. Understanding this expectation will enable brands to offer a strong value proposition that customers can’t resist.
At 92 million strong, the millennial generation is the largest in U.S history. Currently holding over $600 billion in annual purchasing power, millennials’ buying power is predicted to reach $1.4 trillion annually by 2020 and $11.3 trillion by 2030. Like it or not, millennials are taking over the joint.
People will soon see the How2Recycle label on Colgate-Palmolive products in stores across the U.S., as part of the company’s goals to make packaging more recyclable and incorporate recycled content. The company will be introducing the label first on packaging for Suavitel fabric conditioner, Softsoap Earth Blends hand soap and bodywash, Hill’s Pet Nutrition treats, Murphy Oil Soap cleaner and Ajax dish liquid.
For the 2017 holiday season, Cosfibel Premium rose to challenges both technical and aesthetic to create a super luxurious boxed design. The front-opening gift box is built on a cardboard base entirely coated with silver polyester paper printed in an intense black shade.
Metsä Board was named Champion of Packaging Printing, Paper Packaging, at the 29th Hong Kong Print Awards for its innovative SkinCare 2.0 gift box design. Created by Metsä Board’s packaging design team, the new improved SkinCare 2.0 gift box design demonstrates a more environmentally friendly design through the use of lighter weight paperboard materials and the elimination of the plastic wrap.
Divine Chocolate has undergone a packaging refresh with the new sharing bars landing in stores across the U.K., U.S. and the rest of the world by the end of 2017. The new design taps into consumer trends including demand for transparency on the provenance of ingredients, caring about the nutrition of indulgent treats and their sustainability impact.
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