Equator Design Ltd. part of the brand development group of SGK, a division of Matthews International Corporation, plans to expand the vompany’s presence in the U.S. with the launch of a new creative workspace in Cincinnati.
The makers of the Wholly Guacamole Brand have introduced Wholly Simply Avocado, a new line of avocado dips and spreads. Each variety is made with only simple flavor-enhancing ingredients such as sea salt, garlic, roasted red pepper, jalapeno and lime, and they are packaged in premium peel-back trays with lids, allowing for easy storage and multiple usages.
Packaging design’s acceptance as an ROI delivering powerhouse is here. 2018 is the year that Packaging delivers measurable ROI, strategic marketing plans, and lasting memories well beyond the recycling bin. Influencer marketing or seeding campaigns are a daily part of the brand battle for market share. Successful influencer marketing is the result of campaigns that deliver a cohesive brand experience that includes influencer packaging design.
As more consumers turn to plant-based dairy alternatives for health and dietary reasons, Coffee-mate has introduced all-natural, plant-based creamers. Made with almond and coconut milk under its Natural Bliss sub brand, the line launched with four flavors: Vanilla, Hazelnut, Caramel and Sweet Creme.
Zanders has launched Zanjet, a coated inkjet paper in a Gloss and Silk finish. The paper is Forest Stewardship Council-certified and available in 61#, 70#, 78#, 88#, 101# text and 7 pt & 9 pt cover. The Zanjet product line will be supported with inventory and cutter reels in the U.S. for immediate turn.
U.S. Industrial Inks introduces its online industrial ink store, which includes Leibinger Ink and Squid Ink products. Industrial inks and ink cleaners are a reliable yet cost-effective coding solution for most industrial applications.
The 10-year-old company reached out to Haberman, a Minneapolis-based creative agency, for a fresh new look and updated packaging in a time of growing retail distribution.To reduce packaging waste, Maty's redesign doesn't include an outer box. Now on shelves at Walmart, CVS, RiteAid and Target, Maty’s competes with conventional brands like Robitussin as well as natural brands like Zarbee’s.
The Flexographic Technical Association (FTA) was founded in 1958 and its purpose remains the same—serving the package printing and converting industry by connecting like-minded individuals, providing flexographers the resources needed to expand their skills, and continuing to drive flexography to package printing dominance.
PepsiCo has just launched bubly, a new sparkling water with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, no sweeteners and no calories.
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