Structural packaging design, graphics and printing processes all work in tandem to create the “walking billboard” we’re used to seeing every day. But what are all the parts of a shopping bag? What are their roles and how can we transform a standard paper bag with two handles into a luxurious brand experience? Put your gloves and mask on; the retail packaging experts at Design Packaging are about to show you the anatomy of a retail shopping bag.
Jawbox Gin has unveiled a new look bottle created to reflect the rich heritage and quality of the spirit. A stunning yet robust container manufactured by Allied Glass in extra white flint glass, the design features intricate embossing on the bottle’s front shoulder panel.
The Kroger Co. has announced that its Simple Truth brand has achieved $2 billion in annual sales. Earlier this month, Kroger launched its largest-ever Our Brands customer sales promotion, featuring savings on thousands of Simple Truth and Simple Truth Organic items.
According to CBX Branding Agency, changes to the iconic brand are the biggest in decades but make sense, given the shifting tastes and preferences of younger consumers. The refreshed look and new flavors are unlikely to trigger a backlash along the lines of Tropicana’s quickly scrapped packaging fail of 2009 or the “New Coke” launch of 1985.
The Ellen MacArthur Foundation announced that the list of leading brands, retailers, and packaging companies working toward using 100% reusable, recyclable or compostable packaging by 2025 or earlier has grown to 11 – Amcor, Ecover, evian, L’Oréal, Mars, M&S, PepsiCo, The Coca-Cola Company, Unilever, Walmart, and Werner & Mertz.
Established cereal brand Mornflake has unveiled a new identity for its range of oat-based products, with design by B&B studio. With a powerful design that stands out on the supermarket shelf, the rebrand celebrates not only the nutritional benefits of the cereals but also Mornflake’s heritage as the fourth-oldest family owned brand in Britain.
Hazen Paper Company was recognized with an Excellence in Holography award from the International Hologram Manufacturers Association (IHMA) at its annual conference in Barcelona, Spain. The annual awards recognize outstanding achievement in pioneering innovative holographic products or techniques, as well as the best use of holography in commercial applications.
As you walk down the aisle of your favorite store, what pops out at you? That familiar logo? A bright color? A rhyming motto? The evolution of package design often follows a strategy that is born from what the consumer wants to see.
Urban Accents has enlivened its core line of bottled spice blends with a bold, contemporary design. An integral piece of the flavor creators’ business, the spice blends are the foundation of Urban Accents.
Doritos Blaze and MTN DEW ICE, two new PepsiCo products that recently hit store shelves nationwide, are coming together for a :60 in-game Super Bowl LII advertisement on Feb. 4. The ad marks the first time one company has advertised two of its trademarks back-to-back in one nationally televised Super Bowl commercial.
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