evian announced that it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural spring water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature. Working in close relationship with the Ellen MacArthur Foundation to define this roadmap, evian will move from a linear model to a circular one.
The term “decoration” has long been used for the visual aspect of packaging. But MSLK has found that this arcane expression represents everything wrong with the old way of thinking—that design is merely a façade to spice up the package. If a brand views design as only the exterior of their packaging, they’re likely missing out on the deeper connection design has to a brand. Good design can inform the entire process of production—from the formulation, presentation at retail, through to the essence of the brand.
After many years of entering and judging beer competitions, three friends and former classmates at Cornell Business School in Ithaca, NY noticed one thing: the best, most daring beers in America are being developed by homebrewers. That insight, along with an enduring passion for the craft of beer making, led them to start Barebottle, a brewery devoted to beers inspired by the San Francisco Bay Area.
New microlithography origination technology from international supplier Wood & Associates International Ltd. opens up opportunities for brand owners and designers to create innovative eye-catching retail packaging using high-quality refractive-like imagery.
Evolution. It’s integral to design as artists respond to shifts—in the economy, in politics and especially in culture. When it comes to color’s role in this evolution, it’s clear that trends based on deep-rooted societal changes have greater authenticity and staying power than more ephemeral fads. InVisiO Color Inspirations 2019+ examines the once and future progression of art and design.
Company Sets Goal to Help Collect and Recycle a Bottle or Can for Every One It Sells by 2030
January 19, 2018
The Coca-Cola Company announced today that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030.
Acme Smoked Fish has launched Poke Bowls in two varieties: Smoked Salmon or Smoked Ahi Tuna. This meal brings the deliciousness of poke to the convenience of your home, with a single-serve, ready-to-enjoy bowl of poke with Acme's sustainably sourced fish.
Each bottle is individually numbered and bears the signature of the Master Distiller. The reverse of the label features the signature of the original blend creator Barry Crockett. The new packaging, by Nude Brand Creation, is the first to feature Midleton’s new branding efforts.
Great Northern is pleased to announce an expansion and growth initiative through the acquisition of United Displaycraft, based in Chicago, Ill. United Displaycraft is a custom manufacturer of permanent display solutions that promote products at retail, producing metal, wire, wood and print solutions.
Memory Sciences LLC, manufacturers of Invia, a product designed to enhance brain function and brain health in older adults, introduced a companion product in 2017, this time targeted at millennials, to deliver energy support during ”down” periods of their day and to provide overall enhanced brain function.
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