Brand Packaging

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A newly launched range of almond drinks, with design by B&B studio, heralds the first foray into a new category by leading challenger brand Pip & Nut, whose innovative nut butters have helped reinvigorate the savory spreads sector. B&B helped diversify the range of nut-based products while maintaining the brand promise, and look and feel.

Cruzan Rum's Estate Diamond Distiller's Collection is repositioning the brand with a new identity developed by strategic branding agency Webb deVlam that celebrates its premium quality and 250-year-old Caribbean heritage, as well as sets it apart from fruit-flavored rums.

Milacron Holdings Corp. has revolutionized the canned food industry in partnership with S&W Fine Foods International, a Del Monte Pacific Ltd. company. S&W hit shelves in Asia with its pineapple chunks and slices packaged in the Milacron Klear Can. 

The Paperboard Packaging Council (PPC) recently announced the winners of its 74th annual North American Paperboard Packaging Competition. Recognized by a panel of packaging experts, these packages represent the latest and greatest in paperboard packaging design.

George Huntington Hartford, Levi Strauss, Charles R. Walgreen, Sr., Rowland Hussey Macy, Sr., Aaron Montgomery Ward, Frank Winfield Woolworth, Caleb Bradham, The Brooks Brothers, Richard Warren Sears and Alvah Curtis Roebuck. The names read like a Who’s Who of American retailers. Along with their CPG contemporaries, they were entrepreneurs and innovators who created the template for today’s retail, and along the way they created private brand.

Big brands are dying, pundits say. While it may be true that major national brands are experiencing some challenging times, we shouldn’t count them out just yet. While this issue of BRANDPACKAGING focuses on some of the recent success of private label, it is also appropriate to take a closer look at national brands.

Eco Pack Systems is rolling out a new low-weight container solution, which enables fully customizable point of purchase branding, dramatically reduces transportation costs and is made from food-grade material. It maximizes food safety, reduces product spoilage and damage with maximum airflow control and is sustainable.

The Glass Packaging Institute (GPI) announced the winners of its 2017 Clear Choice Awards, recognizing the country’s top brands and manufacturers that create first-rate designs to shape powerful brand experiences. The eight winners, ranging in categories from “Beer & Cider” to “Non-Alcoholic Beverage” were recognized during a ceremony today at the national Packaging That Sells Conference in Chicago. 

Private brands in the United States, and globally, have seen a massive growth and increases in sales over the past 10 years. Be it online or in stores, it’s hard to miss the increasing presence of private brands on store shelves and in e-commerce sites.