The tumultuous events over the past year—political discord, the continued success of Amazon and other disruptors, and the mass adoption of cutting-edge technologies—will continue to dictate brands’ actions in 2018. Landor has released the 2018 brand trends: Politics continues to influence behavior; brands embrace technology, unlikely partnerships and cannabis.
Great packaging is vastly underrated as an art form. Perhaps it's taken for granted because consumers see it and use it every day. Our familiarity makes it easy to forget all the planning and all the exquisite detail that goes into creating compelling packaging that builds everyday products into powerhouse brands.
Sun Chemical has finalized the formation of a joint venture with Alliance Holding Company LTD (parent company of Ink Products Company Ltd.) and will now operate under the name Sun Chemical Saudi Arabia LTD. A leading manufacturer of printing inks in the Arabian Peninsula, Sun Chemical Saudi Arabia LTD will continue to be a leading ink supplier to the packaging and publication market in the region.
The FDA and U.S. Department of Agriculture can cause concern in the minds of food and drug manufacturers and co-packers. Although these government agencies might be considered demanding at times, they play an important role that ensures there are procedures to protect the safety of the American public. There is an overwhelming amount of project planning and sourcing that goes on in the background of developing a product. Packaging is a large part of that process, which is also highly regulated by the FDA and USDA.
Clariant, a leader in specialty chemicals, together with its Masterbatches business unit, plans to revise its pioneering ColorForward trend-watching platform, which is used by designers and brand managers to forecast colors for use in plastics products and packaging. The changes will take place with the ColorForward 2019 edition, to be launched in early January 2018.
In this enduring quest for engagement, one aspect of buying and selling continues accelerating: e-commerce. According to eMarketer, the U.S. currently has 217 million online shoppers – more than 66% of the total population. How can marketers best tap into the e-commerce boom? Ironically, the most effective route to engaging online consumers lies in marrying a 200-year-old marketing tradition with e-commerce. Called e-commerce product sampling, it’s being adopted by leading brands and retailers.
Food innovation is running at an all-time high, and the Specialty Food Association’s Trendspotter Panel has named what it believes will be hot trends in 2018. The panel draws perspectives from retail, foodservice, strategic marketing and culinary education, and includes Ken Blanchette, FreshDirect; Jonathan Deutsch, Drexel University; Kara Nielsen, CCD Innovation; Perla Nieves and Alysis Vasquez, Midnight Market; Alison Tozzi Liu, James Beard Foundation; and Elly Truesdell, Whole Foods Market.
Ferrero U.S.A Inc., the company known for famous brands such as Ferrero Rocher®, Nutella® and Tic Tac®, is launching Kinder Joy® – a unique treat made especially for kids with parents in mind. Kinder Joy is a new way for parents to add a little surprise to their kid's day with a unique two-in-one product that offers a delicious treat with an added little surprise.
Mission Pharmacal, a family-owned company based in San Antonio, acquired the Dr. Smith’s brand of skin-care products in 2009. The brand was rich in heritage and authenticity.
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