Earlier this year, media magnate Oprah Winfrey and the Kraft Heinz Company announced a venture to create O, That's Good!, a new line of food products "that will make real, nutritious products more accessible to everyone."
Many startup food brands are choosing to launch and sell their products only online – such as through Amazon – as their sole retail outlet. Designing a food package for online is very similar to designing for traditional retail shelf space. However there are a few additional key aspects to consider.
Barry-Wehmiller Design Group and Barry-Wehmiller International have officially merged to form a single, unified consulting platform, which will operate under the Design Group name. The merger creates a premier engineering and information technology services firm of more than 1,400 professionals.
A newly launched range of almond drinks, with design by B&B studio, heralds the first foray into a new category by leading challenger brand Pip & Nut, whose innovative nut butters have helped reinvigorate the savory spreads sector. B&B helped diversify the range of nut-based products while maintaining the brand promise, and look and feel.
Cruzan Rum's Estate Diamond Distiller's Collection is repositioning the brand with a new identity developed by strategic branding agency Webb deVlam that celebrates its premium quality and 250-year-old Caribbean heritage, as well as sets it apart from fruit-flavored rums.
Milacron Holdings Corp. has revolutionized the canned food industry in partnership with S&W Fine Foods International, a Del Monte Pacific Ltd. company. S&W hit shelves in Asia with its pineapple chunks and slices packaged in the Milacron Klear Can.
The Paperboard Packaging Council (PPC) recently announced the winners of its 74th annual North American Paperboard Packaging Competition. Recognized by a panel of packaging experts, these packages represent the latest and greatest in paperboard packaging design.
George Huntington Hartford, Levi Strauss, Charles R. Walgreen, Sr., Rowland Hussey Macy, Sr., Aaron Montgomery Ward, Frank Winfield Woolworth, Caleb Bradham, The Brooks Brothers, Richard Warren Sears and Alvah Curtis Roebuck. The names read like a Who’s Who of American retailers. Along with their CPG contemporaries, they were entrepreneurs and innovators who created the template for today’s retail, and along the way they created private brand.
Big brands are dying, pundits say. While it may be true that major national brands are experiencing some challenging times, we shouldn’t count them out just yet. While this issue of BRANDPACKAGING focuses on some of the recent success of private label, it is also appropriate to take a closer look at national brands.
Eco Pack Systems is rolling out a new low-weight container solution, which enables fully customizable point of purchase branding, dramatically reduces transportation costs and is made from food-grade material. It maximizes food safety, reduces product spoilage and damage with maximum airflow control and is sustainable.
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