Brand Packaging

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When it comes to packaging, so often the topic steers toward food and beverage. After all, packaging for these types of products accounts for over half of the packaging market.

ADF (Aerosol Dispensing Forum) and PCD (Packaging of Perfume, Cosmetics & Design) reveals the shortlist for its Innovations Awards, after a tough judging session by an independent jury of packaging experts. 

Pretium Packaging, a leading North American manufacturer of plastic containers and closures, using technology from Practically Impossible Labs, has developed a 64-ounce, 38-400mm finish, stock PET container with an integrated handle. Trademarked, the SureHandle™ PET container, this disruptive commercialization now gives brand owners significant shelf differentiation, handling convenience and aesthetics that were not previously possible.

API launches a custom decorative holography service, Holonique™ Boutique, providing brands with specialized knowledge in the use of holography and 3D designs.

The agency swept the board, winning four out of five trophies available for outstanding examples of design, with its work for Four Winds Vineyard also crowned Supreme Champion of the awards.

When it comes to fragrances, cosmetics and skin care, all consumers today expect luxury packaging, according to Marc Rosen. Today, there is “masstige,” he says, which is a blending of mass merchandising and the prestige levels of retailing.

fairlife® SuperKids™ ultra-filtered milk and fairlife® SuperKids™ Chocolate ultra-filtered milk, offered in 8-ounce and 52-ounce bottles, has 125mg of DHA Omega-3 per serving, 12 grams of protein, 35% of the daily value of calcium and no lactose.

The wrapper that holds many natural and organic products may be transparent but actually has a huge transparency problem. Food and beverage packaging is currently accounting for more than half of the world's non-recyclable flexible plastic, but a new technology developed by Tipa Corp. may turn the tide.

Froneri has launched the Peelable IML lid for its on-the-go ice cream in Brazil, for convenient, on-the-go ice cream enjoyment anywhere and anytime. 

When choosing a finish for your pressure-sensitive label, it’s important to consider design and functionality.