Brand Packaging

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The Flexible Packaging Association (FPA) is pleased to announce a new infographic that highlights how flexible packaging is helping to keep food fresher and prevent food waste.

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a recent survey report.

Color-Logic, developer of the Process Metallic Color System, has received the coveted MUST SEE 'EMS award, in connection with PRINT 17, the international graphic arts exposition to be held in Chicago September 10-14, 2017.

The canned food industry and canned food makers asked President Donald Trump to exclude tinplate steel from tariffs or other restrictions based on the potential increases in manufacturing cost and American manufacturing jobs losses.

Funds raised through PMMI’s PACK gives BACK event and online efforts will go to aid the tens of thousands of people across the Gulf Coast impacted by Hurricane Harvey. PMMI will match funds donated up to $100,000.

The award marks the company’s second InterTech Technology Award, further validating the value and impact of digital enhancement in the printing production community.

SIG's new technology ensures traceability, management of all production steps and enables the creation of customized digital promotions.

In recent years, cell phone manufacturers are increasingly recognizing the importance of packaging as part of their branding and marketing objectives. 

Counterfeiting is a worldwide epidemic that is becoming increasingly difficult for luxury brands to ignore. In 2016, U.S. law enforcement agencies seized 31,560 shipments containing counterfeit goods at a value of $1.4 billion had they been genuine.

Marketers are fond of saying “What’s old is new again.” These marketers are referring to wistful consumers who associate retro brand packaging with a sense of nostalgia—a recalling of simpler, less complicated times.