Brand Packaging

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With the trend pointing upwards for fresh, quality products, Mission Foods, the Irving, Texas-based manufacturer of tortillas and tortilla-related products, has launched a new product.

Eleven states are seeing their namesake on Budweiser bottles and cans as part of the brand's latest evolution of its iconic summer packaging. Available  through the end of September, Budweiser's newest look celebrates the local states Budweiser and its breweries call home.

As the exclusive licensee of a professional packaging curriculum developed at Clemson University’s acclaimed packaging science degree program, the Packaging School offers an affordable, 12-course, fully online certificate program in the packaging industry. 

Less is more. There’s a great deal of insight in that statement. We, as package designers, understand that clarity and simplicity help consumers to hone in on specific brands to the exclusion of everything else.

Supply chains have become increasingly important as businesses become more global and interconnected. Globalization and digital technologies are changing business, especially as companies look to accelerate growth and expand into new markets.

Latest Hershey CSR report highlights Shared Goodness Promise with progress in social, environmental and workplace programs.

Chase Design Group has chosen the U.K. to establish a European presence. Headquartered in Los Angeles, CA, the firm also has offices in New York and Chicago.

What do you want to be remembered for? How will you tell your story? Why do you exist? This is the type of introspection expected, not of humans, but of brands in today’s marketing landscape. 

 The dynamic of fast fashion, where customers expect to see something new from their favorite brands on an almost weekly basis, has impacted the color cosmetics industry. Even for large companies, the lead time from product development to launch has gone from two years to less than three months.

Springtime seems to be prime time for industry conferences and association meetings. Over the last few months I have been able to attend just a fraction of these events—but enough to get a feel for some of the hot topics facing consumer packaged goods companies and their packaging suppliers.