Brand Packaging

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NFL fans will do just about anything to help their favorite team win. Kicking off the 2017 season, Tostitos, the Official Chip and Dip of the NFL, is giving fans another way to help their team rack up wins in the form of lucky snacking.

The Sir Kensington’s line of ketchup, mustard and mayo condiments has entered the market with shelf-differentiating custom bottles, produced by Pretium Packaging.

From the original recipe created and served locally in the Hot Gossip Lake Tahoe coffee shop in 1995, Tahoe Trail Bar had developed a reputation as the go-to snack for all kinds of outdoor sports and adventure.

According to the report, the U.S. flexible packaging industry continues to experience positive and steady growth.

Consumer packaged goods companies (CPGs) are continually searching for effective ways to break through the clutter and connect with consumers. Packaging is the one medium they can count on to provide consistency, clarity and reach in achieving that objective.

Adobe, the design software giant, recently conducted research to understand packaging from the designer’s perspective. Turns out, designers care about two things: 1) a focus on 3D design and 2) how quickly a job can be completed so that more content can be created.

How does one create luxury? Many beauty brands use packaging to convey prestige and add value to their products. A comparison of leaders in the category reveals similar strategies for materials, shapes, color, typography and imagery.

How do you want to be remembered? How will you tell your story? Why do you exist?

CROWN Aerosols & Specialty Packaging Europe and French haute couture fashion designer Jean Paul Gaultier have collaborated to produce creative new package designs for the brand's Le Male and Classique fragrances.

It’s no secret that global brands can spend millions on branding, packaging and marketing campaigns while brokering deals with retailers to secure premium retail positioning. Global brands have long enjoyed all the benefits of mass production such as cheaper unit costs, bulk distribution and the ability to dominate shelf space through sheer volume, all of which are typically out of reach for smaller local businesses.