Brand Packaging

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Wallace Carlson Printing was awarded the “Benny,” the highest honor in the Printing Industries of America’s 2017 Premier Print Awards, for its promotional piece entitled “It’s all in the Setup … and the Finish.” 

The retail sector is experiencing an unprecedented tsunami of change that is disrupting the industry in ways yet to be realized. In today’s competitive environment, new technology and rapidly evolving shopper behavior are driving dramatic changes.

The zero hour for nominations to BRANDPackaging’s annual Design Gallery competition is approaching quickly. With a deadline of Aug. 1 for submitting their best designs for consideration by their industry peers, many brand owners, agencies and designers are rushing to complete their entries.

Commemorating its 40th year in business, sparkling water pioneer Crystal Geyser® Water Company has announced the re-introduction of its classic glass bottle of Sparkling Natural Mineral Water. 

Strategic brand design agency Webb deVlam unveils a fresh new brand identity for leading rice company VeeTee, to reposition the range, re-establish its relationship with its target audience of millennials and grow market share. 

The next staging of interpack, the world’s leading international trade fair for the packaging sector and related processing industries, will take place from May 7-13, 2020, at the fairgrounds in Düsseldorf, Germany. 

In the U.S. market, flexible packaging formats largely comprise refill packs for household cleaners, where product is transferred from the flexible pouch into the original bottle or plastic container. While refill packaging continues to grow, touting material and cost savings for both the manufacturer and end consumer, few brands have positioned the flexible refill pouch as the primary package.

Bosch Packaging Technology and BillerudKorsnäs’ collaboration on sealed paper packaging has won the 2017 Sustainability Awards in the Bio-Based Packaging category. 

Most small and medium-sized manufacturers, regardless of the product category, simply don’t have the financial resources to support sustained advertising and promotional campaigns.