Brand Packaging

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When it comes to packaging design, there are almost as many theories and stratagems as there are designers. However, when BRANDPACKAGING approached leaders at four agencies from across the country, we found that while there might be variations in wording, but their thoughts on design topics are quite similar.

The proof is in the pouch: The Flexible Packaging Association (FPA) announces the sales benefits of switching to flexible packaging for brand owners. 

Guerlain's feminine fragrance range L'Art et la Matière has been revamped with an elegant wooden cap, made at Quadpack's Technotraf wood factory. 

Kwikee, the leading provider of CPG imagery and brand-related data, has launched Brand Propeller, a turnkey service to help small and emerging brands create the agency-quality e-commerce-ready imagery and product data they need to propel their brand onto the digital shelf quickly, easily and cost effectively.

Hart & Jones has developed the brand platform, brand identity and packaging for Sacred Spirits Company’s English Whisky Liqueur, launching in the U.K., U.S. and Europe this year.

As consumers increasingly seek brands that embrace sustainable and transparent business practices, packaging trends are evolving to match.

StandUpPouches.net, a leading supplier of flexible retail packaging, released a new industry report that examines consumer preference toward baby food packaging.

The right colored plastic could mean the difference between your product being a massive success or a disappointment. Colors for plastic products evoke a physical and emotional response from consumers. 

It’s important to keep your children and teens fueled during these long, hot days. This summer, keep them hydrated and happy with Planet Fuel’s organic juices. 

HelloFresh, a global leader in meal kit delivery, has teamed up with Cascades Inc. to provide sustainable packaging with the northbox insulated container.