Brand Packaging

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Thanks to modern technology and access to consumer data it is increasingly difficult to defend packaging and store displays that result in underwhelming sales.

“Beauty is everywhere a very welcome guest,” wrote Johann Wolfgang von Goethe at the start of the 19th century. And already 3,000 years before this, a great deal of time and care was devoted to external appearance. 

The retailer's five new sustainable packaging goals reflect guest expectations, business priorities, industry challenges and areas the retailer can drive the most change.

Campbell Soup Company, Church & Dwight, Henkel, Nestlé Waters North America, RB, Unilever and Ocean Spray join How2Recycle label program; announcement made at sustainability event hosted by Walmart, which has encouraged brands to join the program.

Coca-Cola® is reintroducing its successful “Share a Coke” program under a new name – “Share an ICE COLD Coke” – as a reminder that nothing beats the summer heat quite like an ice-cold, delicious Coca-Cola.

The PET Packaging Market is forecast to reach 21.2 million tons by 2021, according to a report by Smithers Pira. A strong level of new product developments into under-developed markets such as preserved foods, thermoforming, fruit juice and other functional beverages, are projected to boost the market going forward.

Food, personal care, household product and healthcare marketers will now have access to a new 100% recycled content, coated recycled board (CRB) folding carton alternative by PaperWorks.

The novel idea behind Sauces 'n Love Inc. emerged in 1998, as owner and founder Paolo Volpati-Kedra was doing a lot of cooking and entertaining.

The Paperboard Packaging Council (PPC) held its Spring Outlook and Strategies Conference on Mar. 29-31, 2017, in Charlotte, NC. During the three-day event, leaders in the paperboard packaging industry learned the latest in consumer, economic and policy trends.

 

Consumer packaged goods companies (CPG) recognize the revenue potential of including the warehouse club channel in their mix but also realize the unique challenges posed by competing in the club environment.