The next 40 years will behold a revolution to the way that humans work. Already in relatively early stages, advances in artificial intelligence (AI) have been staggering and concerning for the job market. When considering the extent that AIs may overtake creative industries, the debate becomes far more complex. In fact, it even sways toward a symbiosis between man and machine which will give creatives of the future a competitive edge. Such an assumption comes from an analysis of our own creative process for packaging, in which we see human graphic designers continuing to play a key role.
Pantone, a wholly owned subsidiary of X-Rite Inc, and provider of professional color language standards and digital solutions, announces PANTONE 18-3838, Ultra Violet, as the Pantone Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity and visionary thinking that points us toward the future.
TricorBraun has won two 2018 WorldStar Awards and been awarded one Certificate of Merit, according to the World Packaging Organization. The winning entries are rigid containers. The most recent WorldStar Award judging session was held last month in Rio de Janeiro, Brazil.
High Brew Coffee introduces a new 32-ounce environmentally-conscious coffee in the unique Tetra Evero carton bottle. The distinctive packaging features the top shape of traditional milk containers with the environmental advantages of a carton. The new 32-ounce size will be found in the refrigerated dairy section, unlike the shelf-stable High Brew portable cans, giving caffeine lovers two places to find that cold brew goodness.
The goal of the branding process is to come up with names, slogans, logos or other indicia, that make people immediately think of your products – and no one else’s. One of those other indicia is color. How can you establish enforceable trademark rights in the colors used in your branding? Color can be legally protected as a trademark, and even registered as a trademark in the U.S. Patent and Trademark Office under certain circumstances. How you go about this depends on how you are using color in your branding.
Berry Global Group Inc. has entered into a definitive agreement to acquire Clopay Plastic Products Company Inc., a subsidiary of Griffon Corporation. Clopay is a global supplier of printed breathable films as well as an innovator in the development of elastic films and laminates with product offerings designed for applications used in markets including; hygiene, healthcare, construction and industrial protective apparel.
Harmless Harvest—the first Fair For Life certified organic coconut water producer— has released limited edition packaging for the holiday season. The festive bottles feature whimsical and bright snowflakes, and a case of 12 bottles includes a bow and gift tag, so coconut water fans can give the gift of Harmless Harvest.
The tumultuous events over the past year—political discord, the continued success of Amazon and other disruptors, and the mass adoption of cutting-edge technologies—will continue to dictate brands’ actions in 2018. Landor has released the 2018 brand trends: Politics continues to influence behavior; brands embrace technology, unlikely partnerships and cannabis.
Great packaging is vastly underrated as an art form. Perhaps it's taken for granted because consumers see it and use it every day. Our familiarity makes it easy to forget all the planning and all the exquisite detail that goes into creating compelling packaging that builds everyday products into powerhouse brands.
Sun Chemical has finalized the formation of a joint venture with Alliance Holding Company LTD (parent company of Ink Products Company Ltd.) and will now operate under the name Sun Chemical Saudi Arabia LTD. A leading manufacturer of printing inks in the Arabian Peninsula, Sun Chemical Saudi Arabia LTD will continue to be a leading ink supplier to the packaging and publication market in the region.
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