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Sun Chemical has launched a new UV offset ink that makes sophisticated graphics look stunning and vibrant on high-end luxury folding cartons. The new ink system, SunCure Aspire UV, has been formulated to exhibit immense color transparency to help create vivid color graphic effects on metalized, lenticular and holographic board stocks frequently used for pharmaceutical, perfume, liquor, cosmetic and POP applications. 

Receiving a box of Cadbury Milk Tray chocolate—whatever the time of year—is always nice, and this Valentine, Cadbury is making it special with MaXQ, innovative digital packaging technology by Amcor.

For the first installment in our Q&A series, we reached out to independent branding and design agency Flood Creative in New York and spoke with CEO Paula Grant and strategic director Renée Whitworth to get their take on what’s making an impact on consumers, advice on crafting a brand story and how a disaster became a mantra.

Target has launched a new fragrance brand exclusively available at Target, Good Chemistry. The niche fragrance brand includes four collections inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected.

I vividly remember the first brand whose packaging I fell in love with, Village Lip Lickers. Never mind the not-so-great name, it was the vintage-inspired design and atypical packaging that spoke to my 11-year-old heart.

Craft beer in France? Surely you mean wine? It’s official. Craft beer in France is taking off. According to a recent Euromonitor report, beer was the most dynamic category in the country in 2016, and this is set to continue as French consumers increasingly seek a wider selection of beers from around the world.

When consumers shop—in stores or online—they are usually looking for something specific and want to be able to find it easily. And when they shop online they expect to get their merchandise delivered quickly and for free. Those are among the findings released today in the latest issue of "Consumer View," a quarterly report issued by the National Retail Federation that gauges consumer behavior and shopping trends related to stores, online channels, customer loyalty, technology and other topics.

Never before has packaging played such a powerful role in brand building. BRANDPackaging's state-of-the-industry report takes a closer look at the trends, changes and challenges facing manufacturers, retailers, design agencies and suppliers

By 2022, e-commerce will claim an average 10 percent of all CPG sales, according to the data analytics firm IRI. At a time when physical store sales are flat and stagnating for most brands, companies need to optimize their efforts for the digital shelf in order to capture a bigger share of the growing e-commerce opportunity. As an increasing number of shoppers shift from physical stores to online shopping for the convenience, wide product assortment and personalized shopping experience it offers, consumer goods companies of all sizes must find ways to engage their shoppers at the digital shelf in order to stay relevant.

Metsä Board, the leading producer of premium fresh fiber paperboards launched the Better with Less – Design Challenge last November. This international packaging design competition aims to find new more environmentally friendly and functional packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages. The competition has now joined forces with the Pro Carton Young Designers Award, which will provide the benefit that all student participants will have two chances to win with one great idea.