Brand Packaging

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Be strategic when using licensed packaging — and especially if it is regarding a current trend.

To create successful authorized packaging, accentuate the human aspects of the brand.

London agency Nude Brand Creation was briefed to update the packaging with a design that reflects the luxury nature of the product and maintains the existing strengths of the current pack.

In its latest campaign, Olmeca has partnered with celebrated DJ and music producer Nicky Romero, and Bulletproof was tasked with creating limited edition secondary packaging for the South African market.

The prize-winning serum offers plumping properties and intensive 72-hour hydration. Because of its fragile formula, which contains no parabens, fragrance or wax, an airless package was essential.