Brand Packaging

RSS

Sanpellegrino wanted positioning to differentiate its products from competitors' items.

Supposedly, behind every great man is a great woman, and certainly, behind every great leader is a great team. Just as inspiration is no respecter of time, it also does not care what title a person holds.

A prominent trend has been to contemporize packaging by making it simple. Clutter isn’t desirable, but in the haste to keep it clean, is packaging being oversimplified?

Michael Pollan is at it again. His new book, “Cooked,” is guaranteed to be a runaway hit, largely because Pollan has become the high priest of ethical eating ever since he published “The Omnivore’s Dilemma” in 2006.

I started out as a package designer in 1960. Magic Marker was the medium, and beautiful and trustworthy was the message.

We all recognize the beginning signs — a little tickle in the back of the throat, a sniffle and that subtle feeling of fatigue — that moment before a full-blown cold hits.

Designed to incorporate safety and sustainability in one package, Placon’s Crystal Seal Tamper-Evident plastic thermoformed food containers are 100 percent recyclable with a feature that helps minimize the potential of food tampering.

Organic food company Earnest Eats challenged the team at Bulldog Drummond to conceptualize a complete brand voice.

We’ve centered our 2013 Packaging That Sells conference on the inquiry, and if you flip back to the cover, you’ll notice the tag line has changed to it as well.

This month in Consumer Insight we focus on region's influence on consumers' purchases.