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Home » Topics » Brand Packaging

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Apps Allow Businesses to Inspect Documents, Artwork and Print

The apps are designed to be an affordable and indispensible tool for protecting brand equity.
April 25, 2013

Designed for brand owners and professionals across multiple industries, these apps enable businesses to inspect documents regardless of geographic location.


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U.S. CPG Winners Identified in New Ranking

The study compares both public and private CPG companies using three metrics.
April 22, 2013

Price increases and distribution gains drive performance of large CPG leaders, while share gains propel small and midsize stars.


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PACK EXPO Adds East Coast Show

Philadelphia’s Pennsylvania Convention Center will host the show in 2015.
April 15, 2013

PACK EXPO East is aimed to help brand owners find the solutions they need, closer to home.


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Firm Honored with Three American Package Design Awards

The awards honor the value of branding and design to business and society.
April 3, 2013

The 2013 American Package Design Awards is a national competition managed by Graphic Design USA (GDUSA).


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Time to Make a Change with Sustainability?

Sustainability: It's not just about the environment. It's also about longevity.
Stergios Bititsios
April 1, 2013

Sustainability is a notion that spans the entire packaging life cycle.


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cartoon customers unhappy happy

If the Consumer Isn't Happy with Packaging, Nobody's Happy

People are generally satisfied with packaging -- until they decide to buy.
Laura Zielinski
Laura Zielinski
April 1, 2013

Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.


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green sustainability innovation graphic

Should Brands Aim for Sustainable Innovation or Innovative Sustainability?

Even if customers are not asking, the packaging industry needs to be prepared to answer the question.
David Lunati
April 1, 2013

Sustainability is quickly becoming the next great innovation in business.


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man holding earth above head graphic

Embracing Sustainability for your Brand

A framework for creating green packaging.
Jeremy Lagomarsino
April 1, 2013

Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.


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stretch marks medema therapy

Stretch Marks Therapy Just Got Sexy with New Packaging

A new package structure and design keeps the cream from fading into oblivion.
April 1, 2013

Mederma Stretch Marks Therapy is lighting up retail shelves with a stunning new package upgrade that addresses major retail challenges.


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stila health and beauty blue

Stila Countless Color Pigments

April 1, 2013

Stila Countless Color Pigments each have custom packaging color-matched to a shade in the powder to make the makeup pop.


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