The apps are designed to be an affordable and indispensible tool for protecting brand equity.
April 25, 2013
Designed for brand owners and professionals across multiple industries, these apps enable businesses to inspect documents regardless of geographic location.
Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.
Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.